One rainy December day our CEO and founder, Marten Nelson found himself sweating in line at the local sporting goods store knowing that his ski gear purchase would be very expensive when he overhears the customer in front of him asking for the 10% Costco discount. "Wait a second", Marten thought. "I'm a Costco member. Do I get a 10% discount too?". Minutes later Marten leaves the store feeling pretty smart about his purchase having saved 10%. His next thought was, "how much do I overpay because I don't know about my eligible savings when I need them — in the store." Turns out his family could have saved nearly $1,000 previous year had they just known.
Marten's shopping event for ski gear was the seed for GeoPerks. The rest is history as they say.
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